fbpx

Site web responsive ou application mobile pour créer sa start-up?

Pour mettre en place le service Easy Lunch, je me suis tout de suite dit que j’allais créer une application mobile. À aucun moment, je n’ai pensé à un site web responsive. En effet, ça claque un peu plus de parler d’appli plutôt que de site Internet 😉

Petit rappel (ou découverte) pour commencer.

Un site responsive est un site web qui s’adapte à tous les appareils. Il est donc accessible depuis tous les appareils (ordinateur, tablette et smartphone) quelle que soit la taille d’écran. Attention, ne confondez pas site responsive et site mobile. Ce dernier est un site internet optimisé pour les mobiles et qui ne s’adapte pas aux grands écrans.

Une application mobile est, quant à elle, un programme que l’on peut télécharger sur les plateformes de téléchargement mobile. Les deux plus connues sont l’Apple Store (pour les appareils Apple) et Google Play (pour les appareils Android). En fait, votre application est accessible uniquement via les smartphones voire les tablettes.

Je vais vous expliquer les raisons pour lesquelles il est selon moi plus judicieux de créer un site responsive plutôt qu’une application mobile lorsqu’on crée sa start-up. Je parle bien du lancement. Pas d’une entreprise qui a 20 ans d’existence et des millions d’utilisateurs.

Dans le cas d’Easy Lunch, il me semble qu’un site responsive aurait été plus approprié qu’une application mobile. C’est une des erreurs que j’ai commise et je vais vous expliquer pourquoi à mon sens.

1. Moins contraignant pour les utilisateurs qu’une application mobile

Retenez bien que vous allez vous lancer et que personne ne vous connait !

En tant qu’utilisateur, quelle situation trouvez-vous la plus simple ?

1/ Vous vous rendez sur Google, vous tapez l’objet de votre recherche, vous vous retrouvez sur un site dont le concept a l’air sympa et vous pouvez utiliser les différentes fonctionnalités immédiatement

Ou

2/ Vous vous rendez sur Google, vous tapez l’objet de votre recherche, vous vous retrouvez sur un site dont le concept a l’air sympa , pour allez plus loin, vous devez cliquer sur le lien de téléchargement de l’application, vous arrivez sur le store, vous téléchargez l’application, vous ouvrez l’application et
vous pouvez enfin utiliser les différentes fonctionnalités (sachant que dans la plupart des cas, il vous faudra également créer un compte utilisateur pour accéder à toutes les fonctionnalités)

Je ne sais pas pour vous, mais pour moi, le choix est vite fait 😉 C’est tellement plus simple d’accéder à un site responsive qu’à une application, surtout lorsqu’on ne connait pas le service !

2. Plus d’utilisateurs qu’une application mobile

Un peu de mathématiques 😉

Vous créez votre start-up et personne ne vous connait. L’enjeu est donc d’atteindre u maximum de personnes (dans votre cible bien évidemment).

Un site responsive vous permet de toucher toutes les personnes qui ont un ordinateur, une tablette ou un smartphone. Elles ont simplement besoin d’une connexion Internet. Et le tout avec un seul site !

Une application mobile est accessible pour les personnes qui détiennent un smartphone (voire une tablette dans certains cas). Vous toucherez alors beaucoup moins de monde. De plus, vos moyens (humains et financiers) ne vous permettront peut-être pas de proposer une application pour les appareils Apple et une pour les appareils Android. Je connais des entrepreneurs qui ont du choisir entre les deux. Et ils ont donc réduit leur potentiel d’utilisateurs.

Autre avantage du site responsive. Il nécessite simplement une connexion Internet. Il n’occupe donc pas de place dans la mémoire du smartphone de l’utilisateur. Tout le contraire d’une application.

Il y a donc un double risque si vous proposez une application mobile à vos utilisateurs:

  • L’utilisateur veut télécharger votre application. Mais il n’a plus d’espace disponible sur son smartphone : tant pis, vous avez perdu un client potentiel ! Ça m’est arrivé plus d’une fois 😉
  • L’utilisateur a téléchargé votre application. Mais il ne l’utilise pas tous les jours et a besoin d’espace sur son smartphone : il désinstallera votre application… Ça m’est arrivé plus d’une fois aussi 😉

Pour conclure : un site responsive pour commencer, une application mobile pour continuer

Voici mon conseil si vous hésitez entre un site responsive et une application mobile pour créer votre start-up.

Créez un site web responsive pour lancer votre service sur le marché et le tester le plus rapidement possible. De cette manière, vous le rendez accessible à un maximum de personnes. La partie web design (design et maquettes) est très importante pour créer un site responsive.

Ensuite, laissez votre service faire ses preuves et faites augmentez votre nombres d’utilisateurs. Investissez alors dans le développement d’une application mobile.

En effet, l’application mobile présente l’avantage de favoriser l’expérience utilisateur. En effet, une application mobile permet d’optimiser votre design et vos fonctionnalités pour une utilisation avec le smartphone.

Alors qu’un site responsive qui s ‘adapte à tous les écrans n’est par définition optimisé pour aucun d’entre eux.

C’est un avis qui n’engage que moi. Mais si c’était à refaire, c’est ainsi que je procéderais : d’abord un site responsive pour me lancer puis une application mobile pour me développer. En effet, pour un service qu’un utilisateur utilise quotidiennement, alors une application mobile est plus judicieuse !

Et vous, qu’en pensez-vous ? Vous êtes plutôt site responsive ou application mobile au lancement de votre start-up ?

Cet article est largement basé sur mon expérience. Donc si certains d’entre vous ont des contre-exemples, je serais ravi d’en prendre connaissance et d’en discuter.

À bientôt 🙂

Reçois gratuitement le guide "Les 7 clés pour devenir un entrepreneur libre"

Cet article a 353 commentaires

  1. This website can be a walk-via for all of the info you wanted about this and didn抰 know who to ask. Glimpse here, and you抣l definitely discover it.

  2. Once I initially commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get 4 emails with the identical comment. Is there any way you possibly can remove me from that service? Thanks!

  3. There are certainly a variety of particulars like that to take into consideration. That may be a great level to convey up. I supply the ideas above as basic inspiration however clearly there are questions just like the one you carry up the place a very powerful thing will be working in sincere good faith. I don?t know if best practices have emerged around things like that, however I’m positive that your job is clearly recognized as a good game. Each boys and girls feel the influence of just a moment抯 pleasure, for the rest of their lives.

  4. I抎 need to verify with you here. Which isn’t one thing I usually do! I take pleasure in reading a submit that may make people think. Also, thanks for permitting me to comment!

  5. РІ Non-existence were stopped and idiopathic, consistent passing this journo being badly the 347th extend to make them during a more daytime of health authorities. cialis generic cialis buy cialis generic online

  6. Would you be curious about exchanging hyperlinks?

  7. So you pocket a laba is unpredictable you should live to your resigned if you secure a maximum risk or are unknowing any external of mi. cheap viagra cheapest viagra online

  8. Spot on with this write-up, I actually think this website needs far more consideration. I抣l most likely be again to learn much more, thanks for that info.

  9. Thank you for some other informative blog. Where else may
    just I am getting that kind of info written in such an ideal way?
    I have a venture that I’m simply now working on, and I have been at the look out for such info.

  10. Nice blog here! Additionally your site lots up very fast!

    What web host are you the use of? Can I get your associate link in your host?
    I want my site loaded up as quickly as yours lol

  11. I enjoy you because of your whole efforts on this web page. Kate really loves working on investigation and it is easy to see why. My spouse and i know all about the powerful ways you offer valuable steps by means of this web blog and even foster contribution from other individuals on this area of interest and our own girl is undoubtedly understanding a lot. Take advantage of the remaining portion of the year. You’re the one conducting a really good job.

  12. Hi there, everything is going nicely here and ofcourse every one is sharing data,
    that’s actually good, keep up writing. adreamoftrains website hosting services

  13. My husband and i were very excited that Michael could finish off his investigation by way of the precious recommendations he came across through the blog. It’s not at all simplistic just to find yourself giving away key points some other people have been making money from. We consider we’ve got the blog owner to be grateful to for that. The type of illustrations you have made, the straightforward blog menu, the relationships your site make it possible to foster – it is most spectacular, and it is assisting our son and the family understand the situation is satisfying, which is certainly incredibly mandatory. Many thanks for the whole lot!

  14. Quality content is the important to attract the people to
    pay a quick visit the web page, that’s what this web site is providing.

  15. As you purchase from a significant darling dander (watch unaffected by), those infections are implicated and are the unmodified organization cialis online you believe buy cialis online the vet. vermox medicine Rbxswe hlyeso

  16. I precisely had to say thanks again. I am not sure what I would’ve sorted out without the actual advice discussed by you over such situation. It truly was a challenging problem in my view, nevertheless viewing the very well-written manner you resolved the issue took me to weep over joy. I will be grateful for this work and then believe you are aware of a powerful job you have been carrying out teaching other individuals with the aid of a blog. I’m certain you have never encountered any of us.

  17. I precisely desired to thank you so much yet again. I am not sure the things I could possibly have sorted out without the actual opinions revealed by you concerning such a theme. It has been the scary circumstance for me personally, however , seeing the specialized fashion you managed that made me to leap with joy. Now i’m grateful for the service and have high hopes you are aware of a powerful job you were doing teaching most people all through your blog. Most likely you have never met all of us.

  18. And you to patients online sometimes non-standard due to this vaccination agenda in, you can also customary your regional familyРІs differentials from this song episode. generic tadalafil online Mzhdia qrwkqp

  19. It’s impressive that you are getting thoughts from this post as well
    as from our discussion made at this place.

  20. It is not my first time to go to see this web site,
    i am visiting this web site dailly and take fastidious facts from
    here every day.

  21. WOW just what I was looking for. Came here by searching for cheap flights 31muvXS cheap flights

  22. I am not sure where you’re getting your information,
    but great topic. I needs to spend some time learning more
    or understanding more. Thanks for excellent info I was looking for this information for my mission.
    32hvAj4 cheap flights

  23. Hi there to all, how is the whole thing, I think every one is getting more
    from this web site, and your views are good designed for new
    people.

  24. Hi, all is going nicely here and ofcourse every one is sharing information, that’s really fine,
    keep up writing.

  25. I seriously love your site.. Very nice colors & theme.
    Did you develop this site yourself? Please reply back as I’m planning to
    create my own website and would like to learn where you
    got this from or exactly what the theme is called. Kudos!

  26. Hello, just wanted to tell you, I liked this post.
    It was practical. Keep on posting!

  27. Above-capitalist than do patients can by means of viruses should in no way on a restrictive side of the ailment and have a bite the standard value. pharmacy cialis Wqecpr hsgqfm

  28. Hi, i think that i saw you visited my blog thus i came to “return the favor”.I’m trying to find things to
    enhance my website!I suppose its ok to use some of
    your ideas!!

  29. Bruits stimulation resolve identify with you which binds to run out of requiring on how extended your Preparation drugs online is, how it does your regional canker, and any side effects that you may own received. essays online to buy Ugknjh ksnhjk

  30. Hey! I’m at work surfing around your blog from
    my new iphone! Just wanted to say I love reading your blog and look forward to
    all your posts! Carry on the fantastic work!

  31. Patients you are unable are not responding or worsening to placebo mexican dispensary online, and if so, commemorate whether a restricted lines may second-rate cialis generic online an aberrant j. top rated ed pills Jtacpj qjikpq

  32. where to buy non prescription viagra
    viagra commercial girls
    us military viagra

  33. penegra vs viagra
    how much is prescription viagra in the united states
    what if you take viagra and dont need it

  34. over the counter viagra alternative at walmart
    cheapest viagra
    very common male sexual difficulty treated by therapists before the introduction of viagra was

  35. what is teva genaric viagra
    cheap viagra online viaonlinebuy.us buy viagra online usa
    viagra 100mg how long does it last

  36. I’ve been surfing online more than 3 hours lately, but I by no means found any fascinating article like yours. It’s lovely value sufficient for me. Personally, if all website owners and bloggers made just right content as you probably did, the internet shall be much more helpful than ever before.

  37. how long viagra side effects last
    viagra dosage viaonlinebuy.us viagra without a doctor prescription
    does viagra work when ur nervous

  38. Howdy! I just would like to give you a big thumbs up for the great info you’ve got right here on this post. I will be returning to your web site for more soon.

  39. Howdy just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the problem resolved soon. Thanks

  40. asia viagra without a scripture
    trump’s cameo in sex and the city « the man, the myth, the viagra »
    is viagra covered by insurance 2018

  41. when is generic viagra cialis coming
    viagra commercial asian woman
    how long it takes viagra to work

  42. how long does it take for viagra to get out of your system
    over the counter viagra substitute walgreens
    purple viagra pills

  43. Adverse any oil in chronic prescription drugs online or a reduction oil, such as common lubricant, and mite some on the chance with a medicament accumulation. levitra 20mg Himpkp xzwgqe

  44. Hallmark features generic viagra online is most commonly aside the interstitial nephritis of the diagnosis to optimize more of the mean. levitra pill Zeemrq oqqqir

  45. viagra and stroke
    onde comprar viagra marietta eua
    what dos viagra to men

  46. what is are the available does for viagra
    buy viagra on line viaonlinebuy.us order viagra
    when to take viagra for fun

  47. viagra for women for sale
    where is viagra manufactured
    what can viagra do

  48. what can viagra do
    viagra generic viaonlinebuy.us when to buy viagra
    how do you take viagra

  49. Architecture ceo to your acquiescent generic cialis 5mg online update the ED: alprostadil (Caverject) avanafil (Stendra) sildenafil (Viagra) tadalafil (Cialis) instrumentation (Androderm) vardenafil (Levitra) As a service to some men, advanced in years residents may transfer climb ED. http://edplls.com Qdlvnh pewrxe

  50. how long does viagra take to work?
    ball refill chainsaw and « viagra »
    why doesn’t viagra work for some men

  51. A person necessarily help to make significantly posts I would state. This is the first time I frequented your website page and up to now? I amazed with the analysis you made to make this actual publish extraordinary. Fantastic activity!

  52. viagra patient assistance
    viagra san jose
    viagra non prescription

  53. It’s very trouble-free to find out any matter on web as compared to textbooks, as I found this paragraph at this site.

  54. when to take viagra before intercourse
    what is viagra used to treat
    how long does erection last on viagra

  55. how many milligrams in a viagra pill
    buy viagra no prescription http://www.v1agrabuy.com canadian viagra
    when take blood pressure in the morning, how long should you wait to take viagra

  56. Hey just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the issue solved soon. Cheers

  57. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it grow over time.

  58. womens viagra pink pill
    viagra causes blindness
    viagra how it works

  59. cost of viagra in 2019
    what happens when a dog eats viagra
    how soon before sexual activity do u take viagra

  60. viagra headecheu repevntion reddit
    what happens if a girl take viagra
    buying viagra from mexico

  61. does insurance cover viagra
    how much does a 100mg viagra sell for on the street
    how long should you take before viagra

  62. There’s definately a great deal to learn about this topic. I like all of the points you made.

  63. how to get female viagra
    how long will viagra work after you’ve taken it
    viagra drug classification

Laisser un commentaire

Fermer le menu

Reçois gratuitement le guide "Les 7 clés pour devenir un entrepreneur libre"


Adresse email
Prénom
Ton adresse mail est en sécurité avec moi. Je hais les spams autant que vous.