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Comment rencontrer quelqu’un?

Quand un enfant apprend à marcher, comment s’y prend-il ? Il regarde comment font les personnes qui marchent et il se met alors à reproduire ce qu’il voit. Ce processus s’appelle la modélisation. Et c’est exactement la même chose lorsqu’on souhaite créer sa start-up. Il faut donc s’inspirer d’un startupper (ou plusieurs) 😉

Pas besoin de rencontrer les fondateurs de Facebook et ou d’AirBnb (même si leurs conseils valent de l’or) ! Il est intéressant de discuter et d’échanger avec des personnes qui font ou qui ont fait ce que vous souhaitez faire. Et ce, même si elles n’ont pas connu le succès escompté. Tout est bon à prendre. Quelles ont été les difficultés rencontrées ? Comment s’y sont-elles prises ?

Comme je l’ai déjà dit, je suis parti de zéro concernant la création d’une start-up. La première chose que j’ai donc faite, c’est de suivre cette formation d’Openclassrooms : Découvrez le monde des start-ups. Il s’agit d’une formation en ligne gratuite de 6 heures qui traite de l’écosystème des start-ups. Une des activités pratiques de cette formation consistait à rencontrer un startupper.

J’en ai donc rencontré deux et je précise à nouveau qu’à ce moment-là, je n’y connaissais absolument rien et que je me sentais donc totalement illégitime 😉

Surtout quand un startupper m’a dit : « Tu ne sais pas ce qu’est un nom de domaine et tu veux créer ta start-up? « 

Ce à quoi je lui ai répondu : « C’est pour ça que je suis venu te voir ! ».

Pour les rencontrer, j’ai alors suivi trois étapes précises :

  • Élaborer un questionnaire
  • Rechercher des coordonnées d’un startupper à rencontrer
  • Contacter le startupper sélectionné

1. Élaborer un questionnaire pour le startupper

Pourquoi J’ai décidé d’écrire toutes les questions que j’avais à poser plutôt que de contacter directement un startupper ? Pour faire l’effort mental de me mettre en situation d’entretien avec lui. En visualisant le résultat que je souhaitais obtenir, il m’a alors été beaucoup plus simple de les contacter avec un message percutant.

Je suis une personne qui passe beaucoup de temps à préparer et à anticiper. J’ai élaboré un questionnaire de deux pages sur Word avec très peu d ‘espace et quasiment pas de marge 😉

Je ne vous livre donc pas le questionnaire entier mais voici les thèmes que je souhaitais aborder:

  • Les caractéristiques d’un entrepreneur (qualités, état d’esprit, mode de vie…)
  • L’écosystème des start-up (incubateurs, évènements, investisseurs…)
  • Créer une start-up (développements informatiques, étapes à suivre, budget à prévoir…)
  • Les difficultés et les risques (points de vigilance et comment y faire face ?)
  • Gérer une entreprise (gérer les salariés, gérer ses journées…)
  • Focus sur la start-up (exemple concret de la théorie)

En fait, toutes les questions que je me posais quand je me suis lancé, c’est les questions auxquelles je tente de répondre à travers ce blog pour vous faire gagner du temps 🙂

Vous avez maintenant votre questionnaire avec une structure claire et précise, vous pouvez passer à la recherche du startupper 😉

2. Rechercher les coordonnées du startupper

Alors là, c’est simple et rapide. Vous vous rendez sur Google. Puis vous vous dirigez dans la barre de recherche et vous tapez « Start-up » + « Votre ville ».

Les premiers résultats de la recherche seront des annuaires des start-ups de votre ville. Vous identifiez les start-ups qui vous intéressent le plus.

Une fois le startupper identifié et ses coordonnées dans la poche, contactez-le 🙂

3. Contacter le startupper

Vous avez alors deux possibilités pour les contacter:

  • 1/ Directement sur le site de la start-up
  • 2/ Vous envoyer une invitation sur LinkedIn au fondateur avec votre demande de rendez-vous

Pour ma part, j’ai opté pour le canal LinkedIn. Pour les besoins de l’article et vous donner un maximum d’informations je suis donc retourné dans mon historique LinkedIn 😉

J’ai donc contacté uniquement 4 start-uppers (je pensais en avoir contacté plus !).

2 m’ont répondu positivement et 2 ne m’ont pas répondu. Ce qui fait un taux de réponses positives de 50%. Ce qui n’est pas étonnant dans la mesure où les entrepreneurs aiment transmettre et aider les autres. Vous constaterez qu’ils sont beaucoup plus bienveillants que la plupart des gens 😉

Voici donc le texte que j’ai envoyé pour les personnes qui ont accepté de me rencontrer :

« Bonjour, je m’intéresse à l’éco-sytème des start-up (étant moi-même en train de monter un projet) et j’aimerais en rencontrer un fondateur pour prendre de l’information. Je serais très curieux d’échanger avec vous sur votre expérience. Seriez-vous OK sur le principe? « 

Et le deuxième message :

« Bonjour, je me questionne beaucoup sur l’éco-système des start-up et j’aimerais profiter de votre expérience sur le sujet. J’ai beaucoup de questions à vous poser. M’accorderiez-vous un entretien de 45 min /1h pour échanger? Merci d’avance. « 

Vous remarquerez que les deux messages sont différents. C’est un des principes de l’entrepreneuriat, on teste toujours ! Je n’envoie donc jamais un mail en masse avant d’avoir tester son efficacité 🙂

Si vous le souhaitez, vous pouvez également les contacter sur Viadeo mais je doute du résultat 😉

Lancez-vous !

J’ai rencontré ces personnes parce qu’elles se trouvaient dans ma ville. J’ai également contacté des startuppers par mail. Vous choisissez la méthode que vous préférez selon vos besoins et vos envies.

Pour tout vous dire, je préférais 1000 fois le faire par mail. Mais je m’étais lancé le défi de rencontrer en personne des startuppers pour sortir de ma zone de confort. Et en les voyant, j’ai alors pu m’apercevoir qu’elles n’avaient rien de plus que moi. Ces personnes sont comme vous et moi (avec tout le respect que je leur dois et je les remercie encore 1000 fois d’avoir accepté de me rencontrer).

Je vous invite donc à rencontrer des startuppers ou plus généralement des personnes qui ont entrepris dans le domaine vers lequel vous souhaitez vous dirigez.

Comme je l’ai dit plus haut dans cet article, ce blog recense de nombreuses réponses aux questions que je me posais à mes débuts. J’espère donc qu’elles vous serviront. N’hésitez pas si vous avez d’autres questions 🙂

Je suis ici pour essayer de répondre à toutes vos questions. Je dis bien « essayer » car j’ai pas la science infuse et ne suis pas omniscient 🙂

À vos claviers, j’ai hâte de vous lire !

À bientôt 🙂

Reçois gratuitement le guide "Les 7 clés pour devenir un entrepreneur libre"

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