Trouver une idée de start-up en 3 étapes

Cet article aurait très bien pu s’intituler: « Comment trouver une idée d’entreprise ? » dans la mesure où une start-up est une entreprise. Si j’ai décidé de parler particulièrement de start-up dans cet article, c’est parce que ces dernières sont orientées innovation tandis que le terme entreprise fait plutôt référence à un côté traditionnel.

Si ça vous convient, on fait comme d’habitude. C’est-à-dire un article synthétique mais qui apporte un maximum de réponses et surtout du concret. D’ailleurs, c’est ce que doit faire une start-up: apporter des réponses à des problèmes rencontrés.

1/ Identifier des problèmes

Toute entreprise se doit de répondre à des problèmes rencontrés. Cela peut concerner des problèmes que vous avez personnellement vécus ou des problèmes que vous avez pu observés.

Pour ma part, je suis parti d’un problème observé et j’ai pu le peaufiner grâce à mon expérience personnelle. Prenons l’exemple d’une start-up qui est née à partir d’un problème vécu par ses fondateurs.

Une des histoires les plus connues concerne la naissance d’Uber qui permet de trouver un chauffeur privé n’importe où et n’importe quand.

Comment est née l’idée?

À partir de là, il existe une multitude de solutions. Il s’agit donc de…

2/ Réfléchir

En effet, maintenant que nous avons identifié le problème quelles sont les différentes solutions possibles ?

  • À pieds : très sain mais peut être fastidieux dans les grandes villes 😉
  • Les transports en commun : pourquoi pas mais encore faut-il connaitre les réseaux de la ville et solution pas très flexible (nous sommes dépendants des horaires des lignes)
  • Le vélo : pourquoi pas mais pas très pratique pour les voyages d’affaire 😉
  • Location de voiture : ça peut être pratique (flexibilité, autonomie…) mais avec tous les inconvénients qui vont avec (méconnaissance de la ville, formalités pour prendre et déposer la voiture…)
  • Le taxi : pratique mais un peu cher et encore faut-il en trouver un
  • Le chauffeur privé : un particulier qui viendrait chercher le client pour le transporter d’un endroit A à un endroit B à des prix plus intéressants que les taxis

Une fois la solution trouvée, il faut l’expliciter le plus simplement possible.

3/ Et apporter des solutions

Uber à ses débuts, en une phrase très simple, c’est ça :

« Une application pour smartphone permettant de commander une course en appuyant simplement sur un bouton. »

Voilà, c’est tout, vous l’avez votre idée de start-up 😉

Pour trouver une idée de start-up, il faut « simplement » le bon état d’esprit 😉 Et oui, je vous le rabâche je sais mais c’est la clé de voûte pour tout entrepreneur. Soyez curieux, soyez orienté « solutions » plutôt que « problèmes ».

Entraînez-vous au quotidien. Dès que vous rencontré un « problème », posez-vous la question « Comment? » plutôt que « Pourquoi? »:

Aussi bien pour trouver des idées de start-up:

  • Problème d’accès à l’eau potable : Comment donner accès à l’eau potable à tout le monde ?
  • Problème de logement : Comment donner accès à un habitat décent à toute la population ?

Que pour des problèmes quotidiens:

  • Je n’y arrive pas : comment je peux y arriver ?
  • Je n’ai pas assez d’argent : comment est-ce que je peux avoir plus d’argent ?

En vous posant les questions en « Comment? », vous allez habituer votre cerveau à trouver des solutions aux problèmes que vous rencontrez. Et plus tard, vous arriverez à un stade où vous aurez trop d’idées 😉


À vous de jouer maintenant:

  • Quelles sont vos techniques pour trouver des idées ?
  • Comment faites-vous pour faire face aux problèmes que vous rencontrez ?
  • Comment avez-vous trouvé votre idée de business ?
  • Pour ceux qui souhaitent se lancer, avez-vous trouvé votre idée de business ?

À bientôt et n’oubliez pas, ce n’est pas l’idée qui détermine la réussite d’un projet mais son exécution ! 🙂

PS : Je sais que beaucoup de personnes aiment parler de business plan à tout va mais il y a bien des étapes avant 😉

Reçois gratuitement le guide "Les 7 clés pour devenir un entrepreneur libre"

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